Bonin, a leader in cycling accessory sales and distribution, will start sales of Giro, Bell & Blackburn in Summer 2019
(April 23, 2019 – Scotts Valley, CA) – Giro, Bell & Blackburn the cycling world’s design leaders, today announced a new distribution partner for the Italian bicycle market. Bonin, one of the most important distributors of bike parts in Italy, and with more than 45 years of experience in the Italian market, will now support the Giro, Bell & Blackburn brands with sales and distribution. Boninare a reliable company with a strongly committed sales force and a forward-looking perspective on the market that aligns perfectly with Giro, Bell & Blackburn’s reputation for design, technical innovation and market- leading products.
“We decided to start a partnership with Bonin because of their strong background and their vision, which will give them the foundation to be successful with our brands. The new 2020 GIRO, BELL & BLACKBURN products collection will be distributed by BONIN bike accessories starting from the end of Summer 2019,” said Celine Merger, European Sales Manager.
About Giro Sport Design
Founded in Santa Cruz, California in 1985, Giro Sport Design develops new ideas to enhance the Ride. From the first lightweight, high-performance helmets for cycling and snowsports, to technical apparel and riding accessories, Giro maintains a strong focus on creating products that enhance the feeling of freedom and independence that are at the core of a rider’s experience. As a leader in the design, fit and engineering of products that complement the body, Giro is the first choice of riders worldwide.
From humble beginnings in the garage of a Southern California speed shop in the 1950’s to the heads of champions in auto, motorcycle and bicycle competitions all over the world, Bell is synonymous with protection and progression. Part of Easton-Bell Sports and based in Scotts Valley, Calif., Bell is the world leader in the design, manufacture and distribution of bicycle and motorcycle helmets and accessories. Bell is online at
In 1975, Jim Blackburn set out to design stronger, lighter, more innovative and more reliable cycling products. The first were bags and racks designed for touring. From there, Blackburn grew. Over the next 30 years, Blackburn’s spark of innovation would lead to many revolutionary products, like the first high quality aircraft aluminum rack, the first dual stroke minipump, the first oversized mountain minipump and the first dual stage/dual stroke floorpump just to name a few. For 2005, Blackburn’s creative spark is burning brighter than ever. And as we head into our 30th year, Blackburn is re- dedicated to designing smart, reliable, no nonsense accessories that are essential to your riding experience.