ATALA BIKES PRESS RELEASE

admin July 2, 2020 No Comments

ATALA BIKES PRESS RELEASE

Atala means great passion for the bicycle and deep international know-how: essential elements to face all the challenges of the market and the most demanding bikers with the feeling and the impetus of the leader. The brand was born in 1907 and Atala remembers with great honor that the winner of the First Giro d’ltalia in 1909 wore his own shirt: Luigi Ganna. From 1921 Cesare Rizzato, a craftsman who built frames in Padua, began to produce under the Ceriz brand,to which the Atala brand was added followed by the prestigious Maino and Dei, which in the 60s animated the international competitive scenes as a leader . In 2002 the company took the name of Atala S.p.A and based in Monza, it is part of Accell Group since 2011, European leader in the bicycle and accessories industry. Atala realizes traditional, pedal-assisted bicycles, a complete line of accessories and home fitness. […]

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DECODE YOUR INDIVIDUALITY: CZECH BICYCLE MANUFACTURER, REPETE, LAUNCHES A NEW PERSONALIZATION SERVICE.

admin June 19, 2020 No Comments

DECODE YOUR INDIVIDUALITY: CZECH BICYCLE MANUFACTURER, REPETE, LAUNCHES A NEW PERSONALIZATION SERVICE.

Prague, Czech Republic The Czech bicycle manufacturer, Repete, is launching a new service, “Decode Your Individuality.” From now on, customers will be able to convey their character with distinctive frame colors. Color codes form a functional connection between your spirit and the appearance of your finished bike. The service is based on a decoding process, without a clear formula or instructions, but the essence of which is to translate your personality into a specific color code. “The customer consults their idea of ​​the color directly with us. They gain the opportunity to enter the production process and influence what the final product looks like, “says Repete co-founder, Mikoláš Voverka. The Repete brand combines minimalist design with optimal bike performance. “Local production allows us to ensure the quality and uniqueness of the design. The story behind each bike is important to us. Now we’re inviting customers to take part in the […]

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AlÈ PRESENTS VELOCITY G+

admin June 19, 2020 No Comments

AlÈ PRESENTS VELOCITY G+

Speed and temperature regulation are at the heart of these new garments in the Alé SS 2020 collection: Velocity G+ jersey, Velocity HD race shorts and the G+ DWR jacket. The jersey and the jacket are made from a Graphene-based fabric that helps cyclists push their performances to the max while keeping their bodies at the ideal temperature. Bonferraro di Sorgà (Verona, Italy), 18 June 2020 Already available in the best cycling shops in Europe and online, Velocity G+ is the innovative line of jerseys, jackets, that match with shorts and hi-tech socks, dedicated to cyclists who are chasing peak performances. Velocity G+ will arm cyclists with a precious ally that is as thin as an atom: Graphene. Graphene is a highly pure, non-toxic, plentiful, safe material, with the thickness equivalent to the size of a carbon atom. It has the mechanical resistance of a diamond and the flexibility of […]

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TRY AND RIDE A BIT OF LA FAUSTO COPPI OFFICINE MATTIO GRANFONDO! VIRTUALLY, FROM HOME

admin May 6, 2020 No Comments

TRY AND RIDE A BIT OF LA FAUSTO COPPI OFFICINE MATTIO GRANFONDO! VIRTUALLY, FROM HOME

For those who have never done it, it is an opportunity to discover this wonderful cycling marathon, in all its beauty and majesty. For those who have already pedaled it, it is a way to see again those incredible mountains, which have given so much to cycling and outdoor enthusiasts: a stretch of La Fausto Coppi Officine Mattio route, will be available for all fans for a virtual ride on May 9, thanks to ENDU Virtual Granfondo. Cuneo (Italy) 5 May 2020. The Cuneo international cycling marathon La Fausto Coppi Officine Mattio is one of the five major Italian and international cycling marathons, the most renowned in the North-West of Italy and a coveted goal for 2800 cyclists from all over the world. Departing from Cuneo in Piedmont, it takes athletes to cross some of the most beautiful alpine roads, those that wind up the Maritime Alps, on the border […]

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EUROBIKE 2020 PRESS RELEASE: WILL THERE BE A EUROBIKE 2020? YES – AND IN A VERY SPECIAL FORMAT!

admin May 6, 2020 No Comments

EUROBIKE 2020 PRESS RELEASE: WILL THERE BE A EUROBIKE 2020? YES – AND IN A VERY SPECIAL FORMAT!

The Corona pandemic continues to hold the world in a stranglehold. Given the ban in Germany on major events until the end August 2020 and the scale of preparations and procedures for Eurobike, holding the show just two days later is practically impossible. Due to this, Messe Friedrichshafen has decided not to run Eurobike 2020 on the planned date from 2 to 5 September or in its usual format. Instead, the organisers are holding a one-off Eurobike Special show some two and a half months later – from 24 to 26 November 2020. The event will be a pure B2B concept and the ideal platform as a working trade fair with intensive expert and professional exchange. “We are providing the first, unique opportunity for the bike industry to meet in this challenging year to maintain retail contacts and help drive new impetus,” announces Klaus Wellmann, CEO Messe Friedrichshafen. Source: ‘Press […]

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CORONA CRISIS CAUSES CANCELLATION OF EUROBIKE MEDIA DAYS IN SÖLDEN AND FRANKFURT

admin April 29, 2020 No Comments

CORONA CRISIS CAUSES CANCELLATION OF EUROBIKE MEDIA DAYS IN SÖLDEN AND FRANKFURT

Statement about EUROBIKE 2020 from Messe Friedrichshafen GmbH on Vimeo. Friedrichshafen – Messe Friedrichshafen has decided to cancel the media events scheduled in the run-up to Eurobike in Sölden and Frankfurt am Main in 2020. Due to the Corona pandemic and the resulting restrictions, it will not be possible to organise product testing of the latest bike industry innovations for media representatives at such an early time. The Eurobike organisers still plan to run the trade show itself on schedule in Friedrichshafen from 2 to 5 September 2020. However, there is a Plan B in place to offer an alternative Eurobike date at the end of November 2020. The final decision will be announced by mid May at the latest. It was a tough call for the Eurobike organisers to make and one that weighed heavily on the heart. Both the Eurobike Media Days (planned for 16-18 June 2020 in […]

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ALE’ IS IN THE FRONT LINE AGAINST COVID-19: THE COMPANY SEWED SOME MEDICAL COATS THAT WILL BE DEVOLVED TO THE HOSPITALS

admin April 29, 2020 No Comments

ALE’ IS IN THE FRONT LINE AGAINST COVID-19: THE COMPANY SEWED SOME MEDICAL COATS THAT WILL BE DEVOLVED TO THE HOSPITALS

Alé Cycling has made its Veronese facilities available for the sewing and packaging of some medical coats, which are donated to hospitals and doctors engaged in the fight against Covid- 19. Bonferraro di Sorgà (Verona), April 17, 2020. Alé, after launching the “Draw the jersey of the champions” initiative, together with the World Tour Movistar Team, put its facilities at the service of a well-known Italian company for the sewing and packing of some medical coats. These are medical garments, which will be donated to some hospitals and which are certified EU 1196200141 for protection from biological agents. The initiative is for now a very small contribution but as stated by Alessia Piccolo, CEO of A.P.G. – the company that owns the Alé brand – Alé would not want to stop here. “95% of our production of cycling garments takes place in Italy, in our factories in Bonferraro near Verona: […]

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PAOLA GIANOTTI AND HER RECORD FOR SOLIDARITY WITH SUPPORT FROM ELASTIC INTERFACE®

admin April 29, 2020 No Comments

PAOLA GIANOTTI AND HER RECORD FOR SOLIDARITY WITH SUPPORT FROM ELASTIC INTERFACE®

We’ve built the bikes we want to ride IVREA (Turin) / SAN VENDEMIANO (Treviso) – Italy, April 14th, 2020 – Paola Gianotti, Italian ultracycler famous for her World Records and numerous solidarity initiatives, is getting ready for a new challenge: riding at home, for 12 consecutive hours, with the goal of raising funds for a local Hospital ICU. The initiative takes place with support from Elastic Interface®, the leading brand in the production of premium cycling pads and will be held on April 18. At 9.00 am Paola is starting to ride, aiming to reach 350 kilometers in 12 hours. The event will be broadcast live for 12 hours on her official Facebook channel – https://www.facebook.com/keepbrave.paola/. In addition to the live broadcast, Paola will use the Zwift platform for pedaling where anyone can join in through the app as well as make a donation to support the initiative. Pro cyclist […]

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ALE’ & MOVISTAR TEAM LAUNCH THE PROJECT: “LET’S DESIGN THE CHAMPIONS’ JERSEY”

admin April 29, 2020 No Comments

ALE’ & MOVISTAR TEAM LAUNCH THE PROJECT: “LET’S DESIGN THE CHAMPIONS’ JERSEY”

We’ve built the bikes we want to ride Alé and Movistar Team are inviting all fans to design the jersey that the Movistar Team will wear in the first UCI race after the end of the COVID-19. The jersey, made by Alé, will then be auctioned and the proceeds will be donated to the Red Cross and the Italian Civil Defense. With Alé and the Movistar Team: #SeguimosConectados Bonferraro di Sorgà (Verona), April 13, 2020. Cycling has taught us to never give up, to fall and recover, to get up on the pedals when the climb seems infinite and we no longer feel energy. Cycling has taught us that if a teammate is in difficulty, a push on the back is the most welcome help, especially if the climb is steep and the top seems far away. Alé Cycling and Movistar Team have thought about how to give “this push”, […]

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ATHERTON BIKES: PRESS RELEASE MAY 2020

admin April 29, 2020 No Comments

ATHERTON BIKES: PRESS RELEASE MAY 2020

We’ve built the bikes we want to ride When we were just kids Dan told us we’d start our own bike company. None of us knew what the future held for us or how it would actually be possible, but we knew that one day it would happen. After 15 years as professional athletes we’ve got used to putting an immense amount of pressure on ourselves, we’re never satisfied unless we’re performing at 110%. It’s no surprise that this attitude carried over into the bike company. Last January we set out to bring an Atherton bike to market by summer 2019. Our goal was simple – “Design and build bikes we want to ride ourselves.” But our athlete mentality meant that we had to refine our bikes to the point of perfection; looking back it’s no surprise that we had to delay our public launch. As racers we’re used to […]

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