On Thursday, August 1, 2019, the Prague based bicycle company, Repete, introduced new models after several years of development: the Reason road model and the Verne gravel bike. Repete also introduced its new Prague showroom. Additionally, the new website has been fully launched, including an online magazine of the same name. The Repete brand made its name in 2015 when it was the only domestic brand to win the award for the best road bike at the North American Handmade Bicycle Show. Repete bikes are not only award-winning bikes blending modern and classic technology, but they also provide a platform for all those for whom the bike is an essential vehicle of free movement.
“Two years ago we decided to translate the experience we gained from manufacturing custom steel bikes into the development of the new ready-made Reason and Verne models. We still produce our frames in Prague, but in a new location where most of the production processes take place. Every single piece passes through our hands countless times before the final production, so we are therefore absolutely certain of the quality of our bikes,” says Mikoláš Voverka, one of the company’s founders.
The Reason is road model featuring disc brakes and tire clearance up to 700x28c. The Verne is an all-road gravel model with the possibility of fitting wheels 700x40c or 650x47c wheels. They are made of high-strength Columbus Spirit HSS steel. The frames are complemented by a Columbus Futura carbon forks with a tapered steerer. The shaped over-sized tubes, the T47 bottom bracket shell, and the shaped rear stay create the rigidity of the frame to efficiently transfer energy while making the frame comfortable on all types of surfaces. Disc brakes and thru axles provide great braking properties. Bikes are available in six sizes and the Reason model is available in three colors, while the Verne gravel model is available in two. “The details are the character of our products, and that is why we focused on developing our own flat-mount dropouts, which are made utilizing investment steel casting technology. Thanks to the innovative internal cable routing, which we produced with state-of-the-art 3D printing, the frame is compatible with mechanical and electronic shifting. The bike, therefore, remains visually clean,” adds Repete co-founder, Robin Fišer.
Along with the unveiling of the Reason and Verne models, Repete presented a new visual identity for the brand under the design of Martin Kolerus. The new e-magazine site is divided into sections where you can look behind the scenes of handmade frame production, soak up the atmosphere of Repete‘s activities or participate in them, and watch video reports from events and people connected through cycling. In addition, Repete offers the opportunity to take part in bike rides around Prague and its surroundings as well as other destinations for weekend events. The showroom will provide a community space for the public outside the main cycling season – presenting lectures, discussions, exhibitions and more.
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