Bianchi took first prize in the “Web Spot” category thanks to the “Aerovolution” campaign that presented the new Oltre RC hyperbike featuring Air Deflector. The campaign was designed to present both inspirational and performance elements while also managing to engage the audience and effectively communicate the more technological and engineering aspects of the Oltre RC.
The campaign was produced by Early Morning and the Gothacom production house by using high-tech instrumentation and cameras along with the extensive use of ultra-high resolution 3D rendering. The digital marketing strategy resulted in 1 million 125 thousand views of the campaign video.
“The IKA Award 2023 is an important confirmation of the success of the ‘Aerovolution’ campaign. We presented the new Oltre RC to the world through an integrated digital marketing strategy including virtual and sound experience and video gamification,” commented Claudio Masnata – Marketing and Communication Manager of Bianchi.
The Interactive Key Awards held their 24th edition this year and represent a benchmark for those in the industry. They are also one of the longest-running Italian awards in the sector. Bianchi was ahead of Porsche and Cucine Stosa in the final classification.
We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show (non-) personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.