ALE’ RENEWS THE PARTNERSHIP WITH THE GIRO UNDER 23 THE FIFTH STAGE WILL START FROM THE VERONESE FACTORY

admin January 22, 2020 No Comments

ALE’ RENEWS THE PARTNERSHIP WITH THE GIRO UNDER 23 THE FIFTH STAGE WILL START FROM THE VERONESE FACTORY

As in 2019, Alé renews its partnership with the Giro d’Italia Under 23 for 2020 again. The ranking leaders’ jersey will feature Alé’s unmistakable and innovative design. The fifth stage of the Giro Under 23 will start from the factory in Bonferraro di Sorgà (VR).

Bonferraro di Sorgà (VR) 21 January 2020 – Alé renews the partnership with the most demanding and prestigious stage race in the world, dedicated to young cyclists: the Giro d’Italia under 23.

The jerseys of the 2020 edition, scheduled from 4 to 14 June 2020 will, in fact, be designed by Alé.

The Giro d’Italia under 23 unveiled its route today, during the official presentation that was held at the Westin Palace Hotel in Milan. The 10-stage race will start from Urbino – an occasion to celebrate the 500th year since the death of the great Renaissance painter Raffaello Sanzio – and will end in Aprica, at the end of a suggestive stage called “Double the Mortirolo”. Five regions of Italy will be crossed, with a route almost 1,300 km long that will put to test the young cyclists’ skills.

Stage no. 5, on 9 June 2020, the one that starts from Bonferraro di Sorgà (VR) is of special importance for Alé: the Giro Giovani, in fact, will start right from the square in front of the company. It will be a festive occasion and also a way to share, with all those who work in Alé and with all the fans who will want to take part, a moment of great cycling. The 5th stage is also of high cultural depth: it will end in Lessinia, in Bolca (municipality of Vestenanova, VR), a candidate for Unesco Heritage for its fossil finds.

In support of the partnership with the Giro d’Italia under 23, Alé has developed a series of initiatives, addressed both to the Under 23 cyclists and to the world of amateurs. With the company vans and tents Alé will be at every stage, so as to offer its many fans the opportunity to see the brand’s innovative clothing collections up close.

Alessia Piccolo, CEO of A.P.G. S.r.l commented: “The Giro Under23 has been able to grow over time with constancy and determination and today is a splendid event, to which we are proud to contribute as a partner for the jerseys. Last year I was present at each stage to support these wonderful athletes, who represent the future of our cycling. In this edition I will do the same and in the 5th stage I will welcome them with pride inside our company: it will be a real moment of celebration”.

Marco Selleri, general manager of the Giro d’Italia Giovani Under 23, and Marco Pavarini, organizational director: “For us it is of top importance to count on companies like Alé at our side, because in addition to being a sporting stage race of international level dedicated to young cyclists, the Giro d’Italia Under 23 also aims to bring innovation, professionalism and safety to the world of cycling: this is also why Alé is an ideal partner for us. The Giro U23 is a great event, a traveling show that involves athletes and spectators, institutions and territories: an extraordinary promotional tool, which allows any partner to raise the level of communication to a global context “.

About Alé.

Alé, brand of A.P.G. s.r.l, is part of the Zecchetto group, which also includes the Cipollini (bikes) and DMT (sports shoes) brands. Based in Bonferraro di Sorgà (Verona), the brand produces high quality cycling clothing, both personalized and on collections. Alé is a company that is not afraid to stand out and that believes in boldness and courage: its garments show this strong character immediately. Sold in more than 35 countries, all Alé products are created with Italian talent and obsessive attention to detail and are produced in Europe meeting the highest quality standards. A sponsor of several World Tour teams, including the Alé BTC Ljubljana women’s team, the Movistar Team and the Groupama FDJ, Alé is also alongside well-known Pro Continental teams such as the Bardiani CSF team. The company supports cycling in all its disciplines and is an official partner of the UEC jerseys as well as the French Cycling Federation ones. In addition, it is close to young cyclists thanks to various initiatives, including the partnership with the Giro d’Italia U23, which in 2020 will see the fifth stage start right from the company, in the province of Verona.

Source: Press Office Alè Cycling Clothing


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